Advertisement Evaluation
Having seen the new Fast Food Franchise advertisements for the Sandwich Deluxe, please share your thoughts by filling in the information below.
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In the past week, how many times have you seen an advertisement for this product?
0
1
2
3
4
5 or more
*
Which of the following ads have you seen?
Billboard
Magazine
Newspaper
TV commercial
Other
*
How well do you remember these advertisements?
Very well
Somewhat
A few details
Not at all
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Please choose the best answer for each of the following.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The claims made in the ads were believable
I understood the product being advertised
The ads were creative
The ads were original
I will remember the ads for a long time
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What did you most like about the ads?
*
What did you least like about the ads?
*
Having seen these ads, how likely will you be to purchase the advertised product?
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Demographics Information
The following information is optional and is collected only for statistical purposes.
Age
under 10
11 - 20
21 - 30
31 - 40
41 - 50
51 - 60
61 - 70
71 - 80
81 - 90
over 90
Race/Ethnicity
African American
Asian
Caucasian
Hispanic
Native American
Other
Income
less than $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
over $100,000
Gender
Male
Female
*
Indicates Response Required