Concept Testing
Brand Name Electronics is considering introducing a new product, the MP300 Player. After reading the provided description, please share your feedback by filling in the information below.
[PRODUCT DESCRIPTION]
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How familiar are you with products similar to this one?
I use them on a regular basis
I use them occasionally
I've heard of some, but never use any
I've never heard of any
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How well do you feel each of the following attributes describe this product?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Affordable
Dependable
Easy to Use
Essential
Fun
Modern
Popular
Powerful
Safe
Stylish
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How interested would you be in owning this product?
Very Interested
Interested
Neutral
Not Interested
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If you owned this product, about how often do you think you would use it?
More than once a day
Once a day
Several times a week
Once a week
Several times a month
Once a month or less
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How much would you expect to pay for this product?
$1 - $10
$11 - $20
$21 - $30
$31 - $40
$41 - $50
$51 or more
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What do you most like about this product?
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What do you least like about this product?
Demographics Information
The following information is optional and is only collected for statistical purposes.
Age
under 10
11 - 20
21 - 30
31 - 40
41 - 50
51 - 60
61 - 70
71 - 80
81 - 90
over 90
Race/Ethnicity
African American
Asian
Caucasian
Hispanic
Native American
Other
Income
less than $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
over $100,000
Gender
Male
Female
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Indicates Response Required