TV Advertisement Evaluation
Please watch this short television advertisement. Share your opinions with us by filling in the information below.
To start the video, press the triangle shaped (►) play button below.
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Did the video play correctly?
Yes
No
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During what portion of the day do you most often watch TV?
morning
afternoon
evening
night
throughout the day
*
About how many hours a week do you typically watch TV?
0-5
6-10
11-20
21-30
31-40
more than 40 hours
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In the past week, how many times have you seen this advertisement?
0
1
2
3
4
5 or more
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How well do you remember this advertisement?
Very well
Somewhat
A few details
Not at all
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Please choose the best answer for each of the following.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The claims made in the ad were believable
I understood the product being advertised
The ad was creative
The ad was original
I will remember the ad for a long time
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How would you rate each of the following?
Very Good
Good
Neutral
Bad
Very Bad
The characters
The message
The choice of music
The special effects
The length
The product being advertised
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What did you most like about the ad?
*
What did you least like about the ad?
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Having seen this ad, how likely will you be to purchase the advertised product?
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Demographics Information
The following information is optional and is collected only for statistical purposes.
Age
under 10
11 - 20
21 - 30
31 - 40
41 - 50
51 - 60
61 - 70
71 - 80
81 - 90
over 90
Race/Ethnicity
African American
Asian
Caucasian
Hispanic
Native American
Other
Income
less than $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
over $100,000
Gender
Male
Female
*
Indicates Response Required