Retail spending is moving in new and different directions and consumer confidence is in a state of flux. The Consumer Intentions & Actions (CIA) market intelligence service from BIGresearch taps the minds of over 7,500 consumers every month providing a new level of retail insight and forward looking consumer intelligence!
This Special Report is drawn from the CIA survey conducted 1/2/08 - 1/8/08 and contains the perspective of 8,447 consumers on their cross shopping behaviors for 12 merchandise categories including: Women's Clothing, Men's Clothing, Children's Clothing, Shoes, Linens & Bedding, Electronics, Home Improvement, Groceries, Health & Beauty Aids, Prescriptions, Toys and Sporting Goods.
The report contains charts and graphs (delivered electronically in PDF format) and focuses on how consumers who shop one retailer MOST OFTEN for one category of merchandise are shopping at Wal-Mart MOST OFTEN for a different category of merchandise.
This Special Report is priced at $249.