About MediaPlanIQ: China

By connecting media usage, media influence to purchase in nine product categories and shopping/consumption data from BIGresearch’s China Quarterly survey with advanced proprietary analytics developed by Don Schultz, Ph.D., Martin Block, Ph.D. and Prosper Technologies, advertisers are now able to generate idealized media allocation plans for a broad array of products and services using MediaPlanIQ: China.

有关中国媒体计划IQ

然而， 同过结合媒体消费的信息 （这些信息是由Don Schultz, Ph.D博士、Martin Block, Ph.D.博士和普发科技公司共同通过结合中国季刊中媒体对九大消费类别的影响等重要信息和独立设计建立的独特分析模型所研发的），广告商现在可以为广泛的产品和服务类别设计出最理想化的媒体分配计划。中国媒体计划IQ