The ProsperChina™ Quarterly monitors the consumption of goods and media of more than 18,000 Chinese.
中国信息季刊追踪超过18000名中国年轻客户的产品和媒体消费情况
The surveys are conducted online and they cover purchase behaviors, brand preferences, purchase intentions, product usage, media consumption, simultaneous media usage and media influence on purchases. In addition, future spending in key product categories and health questions are also fielded.
问卷调查是在网上进行的，问题涵盖了购物行为，品牌取向，购物意图，产品使用，媒体使用/消费，多种媒体同时使用和媒体对购物的影响等各个方面。
此外，对主要产品类别的未来消费和与健康有关的问题也会在问卷中涉及。