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Special Report Request 
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This study is the first of its kind to track, understand and publish consumer attitudes and opinions as RFID becomes a reality. It provides a profile of consumers who are aware of the initiative and information on how they became aware (sources/media influences). Attitudes and opinions (both positive and negative) about the affect of RFID on their lives, safety and privacy. This study is significant in that two leading online research firms are breaking ground by delivering real-time qualitative and quantitative syndicated market & consumer insights.
 
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