YOUR OPINION COUNTS! Dear Loyal Reader...Welcome to our first Readership Survey. We are interested in getting to know you better as a group so we can deliver you a better newsletter. We have valued your thoughts in the past and want to continue the dialogue. Your opinion literally counts and is important to us. The survey is short and should take less than 2 minutes to complete. The poll is completely anonymous and we are not interested in your name or e-mail address. You will not be contacted in the future as a result of your answers. Please answer the following 16 questions as directly as possible: 1. What is your sex? Male Female 2. What is your marital status? Married Living with Unmarried Partner Divorced or separated Widowed Single, never married 3. Please tell us which age range you are in: 14-17 18-24 25-34 35-44 45-54 55-64 65+ 4. What is the highest level of formal education you have completed? Grade 8 or less Grades 9-11 Graduated high school 1-3 years of college Graduated college (4 years) Attended or completed grad school 5. Which one of the following categories best describes your current occupation? Professional/Managerial Salesperson Factory worker/Laborer/Driver Clerical or Service Worker Homemaker Student, High School or College Military Retired Unemployed 6. What is the annual total income of your household? If you are not married or not living with someone as married, please report your personal income. (Please remember, your answers are anonymous.) Less than $15,000 $15,000 to $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more 7. Number of persons in your household? Type in number: 8. How many of the persons in your household are under the age of 18? Type in number: 9. What is your household status? Own Rent Live with Parents/Family 10. How do you classify yourself ethnically? American Indian Asian Black/African American East Indian Hispanic White Other 11. What do you like to do with your free, leisure time? (Check all that apply) Camp/Fish/Hike/Hunt Exercise/Play Sports Snow Skiing Boating, Sailing, Swimming, etc. Go to Bar/Night Club Go to Movies Go to Concerts/"Live" Theatre Go to Amusement Parks Go to Sporting Events Go to Gambling Resorts Travel Shopping Watch TV Play Video Games "Surf the Internet" Listen to Music Read Photography/Take Videos Collectibles/Antiques Any Hobby/Craft Gardening/Yard Work Other 12. To help us analyze information by region, please tell us where you live: Please enter your zip code (US Residents only): Region in which you live: 1) United States 2) Canada 3) Mexico/Central America 4) South America 5) Europe 6) Asia 7) Australia 8) Africa 9) Middle East 13. Where do you read your e-mail (i.e. Receive, View, Send)? (Check all that apply) Home Work Library School Other 14. Do you plan to make any of the following major (big dollar) purchases within the next 6 months? (Check all that apply) Car/Truck Computer Furniture Home Appliances House/Land Jewelry/Watch RV/Boat Stereo Equipment TV/VCR Vacation Travel Other: 15. Do you subscribe to any magazine(s)? Yes No 16. One last OPTIONAL question. Please note that this question is optional and if you do not wish to respond to it please proceed to the bottom of the page and click on the submit button to complete the survey. Thank you. During an average day, how much time do you spend with the following media? a.) TV/Cable Less than 1 hour Between 1 and 2 hours Between 2 and 3 hours Between 3 and 4 hours More than 4 hours b.) Radio Less than 1 hour Between 1 and 2 hours Between 2 and 3 hours Between 3 and 4 hours More than 4 hours c.) Internet Less than 1 hour Between 1 and 2 hours Between 2 and 3 hours Between 3 and 4 hours More than 4 hours d.) Newspaper/Magazines Less than 30 minutes Between 30 minutes and 1 hour Between 1 and 2 hours More than 2 hours Thank you for giving us your opinion and participating in our first Readership Survey. (c) 2001, BIGresearch