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Advertising Evaluation
In the past week, how many times have
you seen an advertisement for this product?
*
0
1
2
3
4
5 or more
Which of the following ads have you seen?
*
Billboard
Magazine
Newspaper
TV commercial
Other
Other
Please choose the best answer for each of the following.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The claims made in the ads were believable
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I understood the product being advertised
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The ads were creative
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The ads were original
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I will remember the ads for a long time
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
How well do you remember these advertisements?
*
Very well
Somewhat
A few details
Not at all
What did you most like about the ads?
*
What did you least like about the ads?
*
How likely are you to purchase the advertised product?
*
Very Likely
Likely
Neutral
Unlikely
Very Unlikely