Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Facebook Custom Audiences
Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Groups provide a space to communicate about shared interests with certain people. You can create a group for anything — your family reunion, your after-work sports team, your book club — and customize the group's privacy settings depending on who you want to be able to join and see the group.
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
Facebook Offline Conversions
With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .
Facebook Pages lets you connect with your customers, fans and followers on the world's largest social network. Share relevant content to engage people who Like your page, create events to build and grow your community, and run a Facebook ad campaign by targeting location, age and more.
Instagram Custom Audiences
Instagram Custom Audiences make signing up for business information easy for people and more valuable for businesses. The Instagram lead ads app is useful for marketers who want to automate actions on their leads.
Instagram for Business
Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.