One of the most popular features of Formsite accounts is the built-in email notifications available at all service levels - even Free. The ability to send emails every time the form is submitted is, for many form owners, the most important part of the process. After all, with the ability to send multiple notifications in multiple formats with conditional logic, your form becomes the smart and automated leader of your communication and data collection programs.

Do you have an order form or lead generation form that you want to get more results? Conversion optimization is a recently coined term that essentially means making your form or web page as easy as possible for visitors to complete your ideal goal.

Whether your ideal goal is to get orders, leads, or any other information, the fundamental concept is selling the form visitor on completing your form.

A popular feature of online forms is the ability to personalize the form for each visitor. You can add known information to some form fields to make it easier to complete and reduce the likelihood of errors. You can even add data to hidden fields to track and target certain demographics and behaviors. Our Pre-populate function makes it possible by adding variable text to the URL that tells the form where and what to insert.

An overview of pre-populating can be found in a previous article which outlines the basic usage. An example of a pre-populate link is:

https://formsite.com/forms/pre-populate/fill?2=YourValue

What if you wanted to do the same thing with an embedded form? What about changing the value dynamically using Javascript or PHP?

Connecting forms to multiple people for approvals, follow-ups, and other multi-step systems is what we call Workflow. While there are other ways to pass information between forms (as we outlined in a previous blog post), this online form Workflow feature lets the system automate the process for you.

What is Workflow?

Scenario: You are tasked with making an online expense report. You will need to create your form that sends the employee's expenses to their supervisor for approval before submitting.

Note: This same idea works for any process that requires a middle step, such as referrals for application forms, customer support forms, human resources forms, etc.

The new year is the perfect time to review your online forms for new opportunities and performance optimizations. Some common places to analyze include:

• Form styles & new features
• Notifications
• Results
• Track & Connect