Likert Scales Plus Other Rating & Ranking Survey Tools
The Likert scale is a common way of asking the level of agreement and disagreement the visitor has for a question, and should be familiar to anyone used to making or taking surveys. The basic format of the Likert scale is a 5-column answer, which choices like:
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree

Making a Likert scale is easily done using a regular Radio Button Matrix item and adding each question as a row, with each answer as a column heading. Additional items available for collecting survey data include:
- Rating item
- Ranking item
- Star Rating item
When should you use each item?






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